GTA 6 pre-orders are "unprecedented and astonishing", Take-Two says, but gives no numbers

Take-Two’s first earnings report since GTA 6 pre-orders opened came on August 7, 2026. The company described demand in strong words, but kept the numbers to itself.

GTA 6 pre-orders: what Take-Two said

• When: August 7, 2026, on Take-Two’s first-quarter fiscal 2027 call at 8:00 a.m. ET.
• Quote: CEO Strauss Zelnick called pre-order levels “unprecedented and astonishing”.
• Numbers: none given.
• Caveat: Zelnick said the company does not yet know how pre-orders will translate into sales.
• Window: pre-orders opened on June 25, so they were live for only five days of the quarter.

Take-Two Q1 results and the GTA 6 launch

• Q1 net bookings: $1.39 billion.
• Full-year outlook: kept at $8.0 billion to $8.2 billion for fiscal 2027.
• Tied to: the November 19, 2026 launch of GTA 6.

Three days later, on August 10, Zelnick appeared on CNBC’s Squawk Box. He said that given the anticipation, the game needs to exceed expectations, and that he believes it will.

GTA 6 pre-order demand since August

Outside data has since pointed the same way, though none of it is official. On October 28, Circana said 29% of US console and PC gamers plan to buy GTA 6, a record for its survey; see our report on the Circana figure.

For reference, pre-orders opened at $79.99 for the Standard Edition and $99.99 for the Ultimate Edition, with the Vintage Vice City Pack with every pre-order. The details are in GTA 6 pre-orders open.

Take-Two’s next update is its November 9 earnings report, ten days before launch and the last scheduled company update before release.

Prices, editions and where to order are on GTA 6 pre-order and GTA 6 price.